what do you need to know?
Moldova is a southern European country located between Romania and Ukraine that emerged after the collapse of the Soviet Union. The economy of this republic is still based on agriculture and the GDP growth rate is unstable. On the one hand, this shows that there is still a lot of catching up to do in relation to Western countries, but on the other, it offers opportunities to blaze a way in a so far undeveloped market.
The population of Moldova in recent years is approximately 3.5 million. 76.1% of them have access to the Internet, and 98% of towns and cities are connected via a fibre-optic cables. The market potential here has been discovered by Russian internet giant Wildberries, which established itself in Moldova in 2021 with its multi-branch e-commerce, offering clothing, footwear, electronics, cosmetics, perfumes, books and many other products.
When it comes to internet use, Moldovans mostly do so via mobile devices (data as of April 2022):
Since the majority connect to the web via smartphones, let’s have a look at their use of social media. At the beginning of 2022, there were 1.87 million social media users in Moldova, which translates into 46.5% of the total population. Which platform do they use the most? Let’s see (data as of April 2022):
Without the slightest exaggeration, it can be said that Facebook has taken over the social market in Moldova. If you want to develop your business in this part of Europe, you must have an active company profile on the platform created by Mark Zuckerberg.
Population of Moldova
of the population has access to the Internet
of users use Google
In Moldova, by far the most popular search engine is Google, which is used by over 95% of Internet users (data as of April 2022):
However, when it comes to web browsers, 3 out of 4 Moldovans use Chrome to read interesting content (data as of April 2022):
Google in Moldova, both in terms of search engines and its Chrome browser, is highly trusted. These are certainly clues to consider when preparing a strategy to build your site’s visibility in this republic.
Moldovans made $277 million worth of online purchases in 2020. Nearly 40% of all residents pay bills or buy products online. This figure, as well as analysts’ estimates, predict that e-commerce should start to develop dynamically in this republic in the coming years. The potential is especially noticeable on the B2B market, but m-commerce should also be taken into account due to Moldovans’ fondness for mobile devices (including browsing the web via them).
Moldovans are open to foreign products and international suppliers. Among the most popular global e-commerce providers in Moldova are AliExpress, Amazon and ASOS. Price comparison websites have also been set up online and food delivery services have been launched. Step by step, this market is maturing and inviting new participants. This is evidenced by the presence of most local companies, both on the web and in social media.
What do the Moldovans most often put in their virtual shopping cart? Let’s see their TOP 6:
The diversity of products that Moldovans are interested in online is quite large. This may indicate that they do not limit themselves to any single category in terms of online shopping. They want to buy, they just need technological availability and attractive offers.
Importantly, with the spread of Internet access, Moldovan e-commerce is developing. The need for such direction was highlighted by the coronavirus pandemic, when online banking systems were in demand, together with online payments. So far, most orders have been paid on delivery or by traditional bank transfer. However, there is a growing demand for credit cards, PayPal or just online banking, which are the pillars of an efficient e-commerce market.
The Moldovan authorities also recognise the need to develop e-commerce and have promised citizens to streamline procedures and implement technologies to help them do so. It is also worth mentioning that as smartphone use becomes more widespread, wired and mobile internet access is expanding, and some operators are seriously considering upgrading their infrastructure to 5G.
Moldova has its own domain name, which is “.md”. However, the local representative of Google operating under it, Google.md, was used extremely rarely (1.59%) in April 2022. A larger proportion of users used the global host, Google.com (90.05%). We can also mention the modest share of Yandex.ru, amounting to 3.1%. The cited statistics show that in Moldova it is possible to start SEO activities with a foreign domain, and thus it is not necessary to have a native extension.
Additionally, when planning expansion of our business to several markets, it is worth considering the European community domain, “.eu”, or, for example, the global “.com”. Then, the chosen extension will only have to be supplemented with subsequent language versions, for example: mypage.com/md, mypage.com/it, mypage.com/es, etc.
E-commerce in Moldova is in its infancy. However, according to analysts of this market, it should develop in the next years. We are already seeing the first signs of this, related to the spread of Internet access and the introduction of online payments. Whoever is the first to develop a place for themselves on the web in a given sector will be a trailblazer and will win the trust of consumers awaiting such offerings. Bringing your business to Moldova is certainly an unconventional move, but in hindsight, it may turn out to be a great idea! Fortune favours the bold!
In order to present your offer on the Moldovan market, you should first provide the Moldovans with an understandable language version of your website. This basic language should be Romanian, spoken by around 2.7 million of Moldova’s inhabitants. This is an essential element for further steps, already taken together with our Takumi 匠. After analysing the offer and potential, they will prepare the best catalogue of keywords, optimise the site for search engine algorithms and user preferences. All of this in order for the website to be displayed as high as possible on the list of search results and, consequently, to increase traffic and revenue.
SEO activities should of course be supported by high-quality link building. One should also not forget about diversification of redirections, which should come not only from popular and valuable websites within the framework of shared, interesting articles, but also from posts on thematic forums and Facebook, which are popular in Moldova.
The most comprehensive service
SEO360® ensures the most comprehensive service among other similar on the market, such as SEO or SXO, which has been confirmed by research.
Guaranteed sales increase
The service provides a guarantee of the final effect, an increase traffic and revenue / leads.
Hybrid settlements based on success fee
Once 100% of the original target is achieved, any results above are based on a success fee.
Guaranteed link maintenance
We do not remove acquired links even after the end of cooperation.
We work all over Europe
Under one contract, we can carry out our work for all European countries with the support of a network of quality partners.
We prepare a comprehensive, extensive strategy in which we examine the real needs of consumers (customer insights) before starting any actions.
It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.
In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.
Content Marketing Plan
Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.
An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.
When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.
Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.
UX + CRO
As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.
We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.
Ongoing Data Analysis
In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.
Increase in traffic and revenue
The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.
As indicated earlier, the most commonly used language in Moldova is Romanian. However, when we want to reach the local community of a given region, we can also encounter Russian, Ukrainian and even the Gagauz language. If we do not have any insight that assures us of the effectiveness of minority languages, it is worth focussing on the one most commonly used for searching for content on the Internet in Moldova, the official language – Romanian.