SEO in Norway

– what do you need to know?

SEO dla kraju Norway
Pozycjonowanie dla kraju Norway
SEO360® - Norway

The Kingdom of Norway is a Scandinavian country located in the northern part of Europe, bordering Sweden, Finland and Russia. It has a population of over 5.4 million, with 98% having regular access to the Internet. What can this world’s leading exporter of natural gas and oil be proud of? Its position as one of the richest countries in the world. It is commonly said that money does not bring happiness, or does it? Norway is actually also one of the happiest countries on Earth. One of the factors behind Norway’s prosperity is the idea of sustainable development of the country, implemented mainly in three areas: economy, environment and society. It goes without saying that the richest countries in the world are those that are well-located – natural resources do make a difference.


Norway’s capital and largest city is Oslo. The country has its own monetary unit: the Norwegian krone (divided into 100 øre).


When focussing on the high percentage of the population with access to the Internet, it is good to get to know the preferences of the Norwegians regarding web-surfing devices. Statistics show that more of the country’s users choose computers, as confirmed by the following figures (for March 2022):

  • desktop (64.3%),
  • mobile (33.83%),
  • tablet (1.87%).


The inhabitants of Norway definitely like to use social media. In early 2022, more than 4.5 million of the citizens of Norway used social media, which translates into a market penetration of 86.5% (considering the whole population). What channels exactly do the Norwegians use? 64% of them use Facebook, which is followed by Pinterest, chosen by 20% users. The list of top channels playing a role in the lives of the Norwegians is as follows (data for 2021):

  • Facebook (64%),
  • Pinterest (20%),
  • Twitter (8%),
  • Instagram (4%),
  • YouTube (2%).

5,4 million

Norway’s population

98 %

of the population has access to the Internet

5,3 million

Internet users

94 %

of users use Google

    Search engines in Norway

    In Norway, as in many other European countries, the clear leader among search engines is Google, used by more than 94% of all Internet users (data for March 2022):

    • Google (94.52%),
    • Bing (3.47%),
    • Yahoo! (1.18%),
    • DuckDuckGo (0.53%),
    • Ecosia (0.09%),
    • Yandex (0.08%).


    Which web browsers are popular among Norwegian web users? As in the case of search engines, Chrome by Google remains the leader here as well (data for March 2022):

    • Chrome (54.2%),
    • Safari (28.1%),
    • Microsoft Edge (7.48%),
    • Mozilla Firefox (5.56%),
    • Samsung Internet (2.51%),
    • Opera (1.5%).


    Analysing the above data, we can safely say that the key to success in SEO will be to gain recognition from Google (or rather its complex algorithms), to give our website a good chance of making it to the top positions of search results in Norway’s leading browser.

    E-commerce market in Norway

    Norway is the 26th largest e-commerce market in the world, with revenues of 8 billion US dollars in 2021. The thriving condition of the country’s e-commerce industry is evidenced by the high ratio of e-consumers to the total population – in the past year (2021), 79% of them made at least one online purchase. The upward trend of Norwegian e-commerce is undoubtedly influenced by the high quality of IT and infrastructure, which make online ordering faster and easier.


    The top e-commerce revenue generating industry in Norway is fashion, accounting for 1/3 of the country’s total revenue from the said channel. What else do Norwegian consumers spend their money on when shopping online? Let’s see:

    Typical Norwegian e-consumers desire new technologies. They attach great importance to good value for money, which in practice means that they are willing to pay more for a high quality product. Every second Norwegian purchases online using a smartphone. The golden rule that should immediately come to mind here is to prepare your website for mobile-friendliness when optimising it. This will increase our recognition in the eyes of Norwegian e-consumers, who are practical people and, importantly from the perspective of running a business, are quite well-to-do.


    When analysing Norway’s e-commerce, it is worth taking a look at its biggest players. Number one is, the largest seller of consumer electronics in the Nordic countries, which in 2021 generated revenues of over half a billion US dollars. The top e-commerce websites in Norway include the following:

    • (USD 542 million),
    • (USD 292 million),
    • (USD 234 million),
    • (USD 231 million),
    • (USD 198 million).


    As you can see, e-commerce in Norway involves not only ‘native’ trade. The US giant Apple is ranked third, followed by Germany’s Zalando and then Sweden’s H&M.


    Delving deeper into the topic of trends among Norwegian e-consumers, it is worth taking a look at the country’s preferred delivery methods. Statistics show that the leader is PostNord, a leading postal operator in Scandinavia, which penetrates 50% of the market. The list of top companies providing shipping services for online shops in Norway is as follows:

    • PostNord (50%),
    • Posten (41%),
    • Bring (26%).

    What domain name should you choose?

    When entering the Norway market with your online business, choose a local domain suitable for this country. In the case of Norway, however, this is more complicated than you might think. To register the national “.no” domain, you have to meet the following requirements:

    • having Norwegian citizenship and a correspondence address within Norway,
    • being registered in Folkeregisteret (the Norwegian Population Register),
    • being adult.


    As for businesses, they must have their registered office in Norway. But don’t worry! If you do not meet the above conditions, you can opt for the “” domain, which is available without restrictions. Going further, if you want to expand your business across Europe, use the “.eu” suffix. However, if you would like your business to go global, you should choose one of the most popular international domains, i.e. the “.com” domain.

    Why start promoting your business in Norway?

    Expanding your business to the Norwegian market, which has a very high Internet penetration rate (98%) sounds promising. Why? Because it involves the possibility of attracting more than 5 million potential customers, living in one of the happiest and richest countries in the world! With the prospect of selling your products to a wealthy client, do not hesitate to compete for the top positions in the Norwegian search engine to increase revenue for your business!

    Link building in Norway

    Link building is one of the core elements of effective SEO activities. If you want to be visible in the Norwegian online market, acquire valuable, high quality external links for your website. Another golden rule is to provide links from various sources, i.e. to use diversification.


    In the case of Norwegian link building, the most popular methods of link acquisition are paid advertising portals and social media mentions.


    Importantly, Norway has the most expensive link building activities among all Scandinavian countries. The main reason for this is the limited supply of quality websites from which to acquire backlinks (while demand remains at a similar level as in neighbouring countries). However, taking into consideration the fact that Norway is one of the richest countries in the world, an investment in solid, quality link building with the right strategy will definitely pay off.

    The most comprehensive service

    SEO360® ensures the most comprehensive service among other similar on the market, such as SEO or SXO, which has been confirmed by research.

    Guaranteed sales increase

    The service provides a guarantee of the final effect, an increase traffic and revenue / leads.

    Hybrid settlements based on success fee

    Once 100% of the original target is achieved, any results above are based on a success fee.

    Guaranteed link maintenance

    We do not remove acquired links even after the end of cooperation.

    We work all over Europe

    Under one contract, we can carry out our work for all European countries with the support of a network of quality partners.

    Individual strategy

    We prepare a comprehensive, extensive strategy in which we examine the real needs of consumers (customer insights) before starting any actions.

    See how your website traffic and revenue will increase!

    Drag the slider to see the effects of positioning.


    regular SEO

    How does the SEO process work in Norway?



    It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.



    In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.


    Content Marketing Plan

    Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.



    An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.


    Technical SEO

    When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.


    Content optimisation

    Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.


    UX + CRO

    As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.


    Link Building

    We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.


    Ongoing Data Analysis

    In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.


    Increase in traffic and revenue

    The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.

    Data source: 

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      How does the Norwegian market differ from the Polish market in terms of positioning?


      As the most popular search engine in both markets is Google, the main principles of effective positioning remain the same. You need a correct language version (Norwegian in this case) and a local domain of the website. Website optimisation, a mobile-friendly version and high-quality link building are also of key importance.

      What languages are spoken in Norway?


      Norwegian is the official language of Norway, yet the modern version does not have a unified pronunciation standard, with all dialects (the number of which remains impossible to determine) being treated equally. However, two standards of the language are officially recognised:

      • bokmål (literally ‘book language’), which is much more popular,
      • nynorsk (literally ‘new Norwegian’).

      What industries should be included in your positioning activities in Norway?


      The most frequently searched industries and related phrases on the Norwegian web include:

      • renewable energy sources (e.g. photovoltaics),
      • IT,
      • construction,
      • construction and home design elements (e.g. windows, furniture).

      It is worth considering these business areas in your SEO strategy.

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