SEO in the Czech Republic

– what do you need to know?

SEO dla kraju Czech Republic
Pozycjonowanie dla kraju Czech Republic
SEO360® - Czech Republic

The Czech Republic is a landlocked country in Central Europe, bordering with Poland, Germany, Slovakia and Austria. It is inhabited by over 10.6 million people, 90% of whom have access to the Internet. The capital and largest city is Prague, and the country’s only official language is Czech. The country belongs to many international organisations, including the European Union, UN and NATO.


Internet users in the Czech Republic prefer stationary devices to mobile ones. Statistics show that almost 60% of searches on the Czech version of Google come from computers. The lead of desktops over mobile devices is yet not so significant, so you should make sure to adjust your website to the latter as well – mobile-friendly optimisation is just a must.


People in the Czech Republic like using social media very much. In early 2022, more than 8 million of all Czech citizens used social media, which translates into a market penetration of 80% considering the whole population. What channels exactly do Czechs use? Almost half of them (48%) use Facebook, followed by Pinterest chosen by 32% of users. Other platforms playing a role in Czech social media were (data for 2021):

  • Twitter (8%),
  • Instagram (6%),
  • YouTube (3%).


As you can see, the country appears to be a promising direction for the expansion of your online business. Taking into account the high share of e-consumers among the Czech population and the dynamic growth of the country’s online market value, there is nothing else to do but to seize this opportunity today and start making money in Czech e-commerce.

10,6 million

Population of the Czech Republic

90 %

of the population has access to the Internet

9,5 million

million Internet users

85 %

of users use Google

    Search engines in the Czech Republic

    When it comes to web browsers, the clear leader in the Czech Republic, as in most European countries, is Google Chrome, used by more than 64.8% of Internet users. The next top positions are:

    • Safari (10.7%),
    • Mozilla Firefox (9.3%),
    • Microsoft Edge (6.4%),
    • Opera (4.4%),
    • Samsung Internet (2.1%),
    • Internet Explorer (1.4%).


    When it comes to search engines, which play a significant role in SEO efforts, the online preferences of Czechs may appear surprising. According to, number one, as in many other European countries, remains Google (with more than 85% of Internet users). However, the second most popular choice among Internet users may come as a surprise: it is a local Czech search engine,, used by more than 10% of Internet users.


    It is followed by the search engines listed below, each of which is used by only a few percent of all Internet users:

    • Bing (3.6%),
    • Yahoo! (0.7%),
    • DuckDuckGo (0.47%),
    • Yandex (0.37%).


    To satisfy our curiosity about the popularity of the Czech search engine, we should first get acquainted with its history. Seznam was established in 1996 by Ivo Lukačovič, a Czech entrepreneur. Originally a collection of links in Czech, over the years it has become the first search engine in the Czech language. Once a one-man company, today Seznam is a huge and immensely popular brand. Moreover, the website provides a lot of features (such as news, games, weather forecast) in addition to the search engine itself and its interface is very different from Google’s product as we know it (more like Yahoo!).

    Moreover, similarly to the Google Ads network, the local Czech search engine also makes it possible to run advertising campaigns in Seznam.


    It is worth emphasising that although the percentage of Czechs using Seznam as a search engine is relatively low (10% of users, as mentioned before), the portal is a leader in the ranking of the most popular websites in the Czech Republic. As shown by the figures from Semrush, it generates almost 10 times more visits than (and twice as many as


    To sum up, if you want to ensure an efficient and effective launch for your business in the Czech online market, make sure your strategy targets the two key search engines in the country: Google and Seznam. SEO360® will do this for you: our industry experts will prepare the right strategy.

    E-commerce market in the Czech Republic

    The Czech online market is experiencing a boom! Following the pandemic, the Czech Republic has become the number one e-commerce market in the entire European Union, with the fastest growth rate. Moreover, the number of online shops in the Czech Republic is now almost 51,000 (as of March 2022). Taking into account their number per capita, the Czech Republic is the leader in Europe! Expert analyzes show that the booming Czech e-commerce market will not slow down in the coming years! Estimates show that its revenues will increase from EUR 4.6 billion in 2021 to EUR 6.7 billion in 2023.


    As regards the preferences of Czech e-consumers, the most popular segments of online shopping include the following:

    • clothing and accessories (19% of annual e-commerce turnover),
    • household and garden articles (13%),
    • electronics and media (7%),
    • foodstuffs (6%).


    The statistical Jan Novák loves to use price comparison sites before shopping online. The product price does not play such a big role for him and is not the main determinant of his purchasing decision. What is important for him is same-day delivery, as well as recommendations of a given product from other e-consumers. Coming back to the above-mentioned price comparison sites valued by Czechs, it is worth having a look at the most popular ones (all of them being local ‘products’):

    • (53%),
    • (42%),
    • Hledejceny (3%),
    • Srovnavame (2%).


    What are the Czechs’ motives for shopping online? Let’s see:

    • possibility of comparing products/services in an accessible and quick way (49%),
    • convenience of shopping, e.g. no need to wait in lines in a brick and mortar shop (18%),
    • lower price than in traditional shops (17%),
    • wider choice of products (11%),
    • time saving (10%),
    • repeat shopping (5%).

    Online shopping

    When characterising the choices of Czech e-consumers, it is also worth taking note of the most popular payment methods in the country, the share and use of which is as follows (data for 2021):

    What domain name should you choose?

    When entering the Czech market with your online business, choose a local domain suitable for the country. It is recommended to go for a website with the “.cz” extension. If you want to expand your business across Europe, use the “.eu” suffix. However, if you would like your business to go global, you should choose one of the most popular international domains, i.e. the “.com” domain.


    Why start promoting your business in the Czech Republic?

    Given the potential of the Czech e-commerce market, in which, as shown by the statistics, every second Czech made at least one online purchase in 2021, and whose revenues continue to grow, you should not hesitate to enter the game and start expanding your online business by conquering the online world of the Czech Republic.


    Moreover, looking at the dynamics of its growth, with the value of the e-commerce market growing annually by more than a dozen percent, there is nothing left to do but appreciate the huge potential of the Czech Republic and start earning on your online business in the country of the Mole.


    Link building in the Czech Republic

    When properly thought-out and planned, a link building strategy is a big step towards success in getting your website to the top of Czech search engines. But how should you do it properly? Below, you can find some helpful advice.

    An important element of link building in the Czech Republic is link diversification. You should make sure that you acquire them from various sources, using methods such as:

    • Natural” method of link acquisition

    If you take care to create valuable and relevant content on your website, you will be able to acquire links for your website in a natural way. How exactly? There is a high probability that an Internet user reading valuable content on your website will be willing to share the link on their own website, blog or on social media channels. So let’s get down to work!

    • Link exchange

    This is another common form of link acquisition. As the name suggests, link exchange means sharing a link to someone else’s page on your website (or social media channel). In return, the other person will do the same for you.

    • Guest articles

    By publishing a text as its author on popular industry portals in the Czech Republic, you can achieve a double benefit: first, you will build your image online by publishing relevant content; second, by mentioning your website or your bio in the content, you will acquire an additional link to your website.

    • Sponsored articles

    Sponsored articles, also known as advertorials, are one of the most widespread methods of link acquisition on the Czech market. Creating and publishing a high quality, relevant texts about your products or services is an excellent method of acquiring links in the Czech Republic while building brand awareness and increasing brand recognition on the market. When developing your plan to publish sponsored articles, think how to allocate an appropriate budget for these activities. Depending on the place of publication (portal), this cost will vary. However, it is not worth reducing the allocated resources to a minimum at the expense of quality because, as in many matters, the golden rule is the same: it is not quantity but quality that counts.

    • Buzz Marketing

    Buzz marketing means creating and publishing short posts on online forums in the Czech Republic with a link to your website. Each post with a link in it is another ‘point’ for your website.

    The most comprehensive service

    SEO360® ensures the most comprehensive service among other similar on the market, such as SEO or SXO, which has been confirmed by research.

    Guaranteed sales increase

    The service provides a guarantee of the final effect, an increase traffic and revenue / leads.

    Hybrid settlements based on success fee

    Once 100% of the original target is achieved, any results above are based on a success fee.

    Guaranteed link maintenance

    We do not remove acquired links even after the end of cooperation.

    We work all over Europe

    Under one contract, we can carry out our work for all European countries with the support of a network of quality partners.

    Individual strategy

    We prepare a comprehensive, extensive strategy in which we examine the real needs of consumers (customer insights) before starting any actions.

    See how your website traffic and revenue will increase!

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    regular SEO

    How does the SEO process work in Czech Republic?



    It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.



    In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.


    Content Marketing Plan

    Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.



    An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.


    Technical SEO

    When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.


    Content optimisation

    Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.


    UX + CRO

    As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.


    Link Building

    We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.


    Ongoing Data Analysis

    In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.


    Increase in traffic and revenue

    The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.

    Data source: 

    • Eurostat: Share of population accessing the internet within the last year, yearly; [isoc_ci_ifp_iu] 
    • Statista: Share of the population using the internet, yearly
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      What do I have to keep in mind when positioning my website in the Czech Republic?


      If you decide to position your website in the Czech Republic, you need to make sure that your website and your strategy are aligned with the two most popular search engines: the global leader Google and the local Czech search engine Seznam, which is used by more than 10% of Internet users. Another important issue is to design your website in the right language. If you want to get to the top of the Czech search engines, prepare your content in (grammatically and linguistically correct) Czech.

      What are the most popular websites in the Czech Republic?


      The most popular websites in the Czech Republic that should be considered when preparing a SEO strategy include the following:

      • news websites:,,,,, (where it is worth publishing advertising articles),
      • marketplaces:,,
      • free classifieds website:
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