SEO in Luxembourg

Luxembourg, or the Grand Duchy of Luxembourg, is one of the smallest countries in Western Europe, bordering France, Germany and Belgium. It may be small, but it wields considerable political influence due to its membership in organisations such as the European Union, NATO, the UN and the OECD, and its membership in the Eurozone. The capital, and also the largest city, has the same name as the country itself: Luxembourg.

This unique place on the map of Europe is a trilingual country, with Luxembourgish, French and German as its official languages It has a population of over 630,000 inhabitants, 99% of whom have access to the Internet!

Luxembourg is a good place to live. The high cost of living usually goes hand in hand with high salaries. Moreover, it is the first country in the world to have free public transport (introduced in March 2020). The Grand Duchy also has the second highest GDP per capita globally.

When looking at the high percentage of the population with access to the Internet (99%), it is good to get to know the preferences of Luxembourgers regarding web-surfing devices. Statistics show that computers have a slight lead over smartphones, as confirmed by the following figures for 2021:

• desktop (50.97%),
• mobile (45.62%),
• tablet (3.4%).

When it comes to social media use, it involves more than 73% of the entire Luxembourg population, and the most popular channel is Facebook, with 68% of all users (data for 2021):

• Facebook (68%),
• Pinterest (18%),
• Twitter (8%),
• Instagram (2%),
• YouTube (2%).

E-commerce market in Luxembourg

Luxembourg’s e-commerce market generated revenues of USD 797 million in 2018. The country has a high ratio of e-consumers to the total population; in the past year (2021), 80% of them purchased at least one product online.

E-consumers in Luxembourg attach the greatest importance to product quality, treating it as the number 1 factor determining their decision to make a transaction. The prices and service quality offered by the shop come next. When shopping online, Luxembourgers also pay attention to brand reputation. Take this into account when developing your SEO strategy. If you want to win e-consumers in Luxembourg, make sure that your business has the highest possible visibility online, so that you can gain the trust and loyalty of your customers. Remember also to prepare attractive special offers because studies show that Luxembourgers like them.

When analysing e-commerce in Luxembourg, it is worth taking a look at its biggest players. The leader is wehkamp.nl, a Dutch e-commerce portal offering almost everything, followed by Bol.com, which is co-owned by the Dutch. The entire list of top online shops is as follows:

• Wehkamp.nl,
• Bol.com,
• Zalando,
• Coolblue,
• H&M.

Why start promoting your business in Luxembourg?

The Grand Duchy of Luxembourg is a country with one of the highest Internet penetration rates in the world at 99%. In practice, this means that almost every person in its territory has access to the Internet and can become your potential customer! Moreover, Luxembourg has invested heavily in its digital infrastructure, which offers high-speed connectivity to secure networks. This translates, from the user’s perspective, into increased comfort of surfing the web and, looking at the other side of the coin, into higher chances of a potential customer finding their way to your website and making a purchase. Considering that the inhabitants of Luxembourg are among the richest citizens in the world, entering this market with your online business is worth the effort.

Link building in Luxembourg

Link building activities are an immensely important and indispensable part of the entire positioning strategy. When properly planned and conducted systematically, it will guarantee your company’s success on the Luxembourg market. Importantly, all effective link building activities follow the universal rule of link diversification. When preparing your strategy, make sure that you acquire them from various sources by using methods such as:

• “Natural” method of link acquisition

If you take care of creating valuable and relevant content on your website, you will be able to acquire links for your website in a natural way. How exactly? It is highly probable that a reader who finds valuable content on your website will be willing to share the link on their website, blog or social media.

• Link exchange

This is another common form of link acquisition. As the name suggests, link exchange means sharing a link to someone else’s page on your website (or social media channel). In return, the other person will do the same for you.

• Guest articles

By authoring and publishing a text on popular industry portals in Luxembourg, you can achieve a double benefit: first, you will build your image online by publishing relevant content; second, by mentioning your website or your bio in the content, you will acquire an additional link to your website.

• Sponsored articles

Sponsored articles, also known as advertorials, are one of the most widespread methods of link acquisition on the Luxembourg Internet. Creating and publishing high quality, factual text about your products or services is an excellent method for acquiring links in the country and, at the same time, building brand awareness and increasing brand recognition in the market.

• Buzz Marketing

Buzz marketing means creating and publishing short posts on online forums in Luxembourg with a link to your website.