SEO in Luxembourg

– what do you need to know?

SEO dla kraju Luxembourg
Pozycjonowanie dla kraju Luxembourg
SEO360® - Luxembourg

Luxembourg, or the Grand Duchy of Luxembourg, is one of the smallest countries in Western Europe, bordering France, Germany and Belgium. It may be small, but it wields considerable political influence due to its membership in organisations such as the European Union, NATO, the UN and the OECD, and its membership in the Eurozone. The capital, and also the largest city, has the same name as the country itself: Luxembourg.


This unique place on the map of Europe is a trilingual country, with Luxembourgish, French and German as its official languages It has a population of over 630,000 inhabitants, 99% of whom have access to the Internet!


Luxembourg is a good place to live. The high cost of living usually goes hand in hand with high salaries. Moreover, it is the first country in the world to have free public transport (introduced in March 2020). The Grand Duchy also has the second highest GDP per capita globally.


When looking at the high percentage of the population with access to the Internet (99%), it is good to get to know the preferences of Luxembourgers regarding web-surfing devices. Statistics show that computers have a slight lead over smartphones, as confirmed by the following figures for 2021:

  • desktop (50.97%),
  • mobile (45.62%),
  • tablet (3.4%).


When it comes to social media use, it involves more than 73% of the entire Luxembourg population, and the most popular channel is Facebook, with 68% of all users (data for 2021):

  • Facebook (68%),
  • Pinterest (18%),
  • Twitter (8%),
  • Instagram (2%),
  • YouTube (2%).


Luxembourg’s population

99 %

of the population has access to the Internet


Internet users

91 %

of users use Google

    Search engines in Luxembourg

    If you aim to take the Luxembourg e-commerce market by storm and gain top positions on the country’s SERPs, you need to make sure that your SEO strategy matches to the algorithms of the dominant search engine. Statistics show that, as in many other European countries, Google is number one among the top search engines in Luxembourg (data for March 2022):

    • Google (91.35%),
    • Bing (4.68%),
    • DuckDuckGo (1.46%),
    • Yandex (0.76%),
    • Yahoo! (0.72%),
    • Ecosia (0.57%).


    Going further, let’s see which web browsers are popular among Luxembourg’s inhabitants. As in the case of search engines, Chrome by Google remains the leader (data for March 2022):

    • Chrome (42.54%),
    • Safari (27.96%),
    • Mozilla Firefox (8.69%),
    • Instabridge (7.52%),
    • Microsoft Edge (5.77%),
    • Samsung Internet (4.01%).

    E-commerce market in Luxembourg

    Luxembourg’s e-commerce market generated revenues of USD 797 million in 2018. The country has a high ratio of e-consumers to the total population; in the past year (2021), 80% of them purchased at least one product online.


    What categories of products or services are most popular among those chosen by Luxembourgers online? Let’s see:

    Online shopping

    Speaking about the habits of e-consumers in Luxembourg, it is worth mentioning payment methods. Inhabitants of the Grand Duchy like to make bank transfers:

    E-consumers in Luxembourg attach the greatest importance to product quality, treating it as the number 1 factor determining their decision to make a transaction. The prices and service quality offered by the shop come next. When shopping online, Luxembourgers also pay attention to brand reputation. Take this into account when developing your SEO strategy. If you want to win e-consumers in Luxembourg, make sure that your business has the highest possible visibility online, so that you can gain the trust and loyalty of your customers. Remember also to prepare attractive special offers because studies show that Luxembourgers like them.


    When analysing e-commerce in Luxembourg, it is worth taking a look at its biggest players. The leader is, a Dutch e-commerce portal offering almost everything, followed by, which is co-owned by the Dutch. The entire list of top online shops is as follows:

    • Zalando,
    • Coolblue,
    • H&M.

    What domain name should you choose?

    If you want to make your presence felt on the Luxembourg e-market, you should opt for a domain tailored to operations in this country. We have in mind the “.lu” extension, which is the national domain of the Grand Duchy of Luxembourg. Importantly, there is no need to be a registered owner of a company in the country to buy this domain, so you should easily obtain the desired extension for your website.

    If you want to expand your business across Europe, use the “.eu” suffix. However, if you would like your business to go global, you should choose one of the most popular international domains, i.e. the “.com” domain.


    Why start promoting your business in Luxembourg?

    The Grand Duchy of Luxembourg is a country with one of the highest Internet penetration rates in the world at 99%. In practice, this means that almost every person in its territory has access to the Internet and can become your potential customer! Moreover, Luxembourg has invested heavily in its digital infrastructure, which offers high-speed connectivity to secure networks. This translates, from the user’s perspective, into increased comfort of surfing the web and, looking at the other side of the coin, into higher chances of a potential customer finding their way to your website and making a purchase. Considering that the inhabitants of Luxembourg are among the richest citizens in the world, entering this market with your online business is worth the effort.

    Link building in Luxembourg

    Link building activities are an immensely important and indispensable part of the entire positioning strategy. When properly planned and conducted systematically, it will guarantee your company’s success on the Luxembourg market. Importantly, all effective link building activities follow the universal rule of link diversification. When preparing your strategy, make sure that you acquire them from various sources by using methods such as:

    • Natural” method of link acquisition

    If you take care of creating valuable and relevant content on your website, you will be able to acquire links for your website in a natural way. How exactly? It is highly probable that a reader who finds valuable content on your website will be willing to share the link on their website, blog or social media.

    • Link exchange

    This is another common form of link acquisition. As the name suggests, link exchange means sharing a link to someone else’s page on your website (or social media channel). In return, the other person will do the same for you.

    • Guest articles

    By authoring and publishing a text on popular industry portals in Luxembourg, you can achieve a double benefit: first, you will build your image online by publishing relevant content; second, by mentioning your website or your bio in the content, you will acquire an additional link to your website.

    • Sponsored articles

    Sponsored articles, also known as advertorials, are one of the most widespread methods of link acquisition on the Luxembourg Internet. Creating and publishing high quality, factual text about your products or services is an excellent method for acquiring links in the country and, at the same time, building brand awareness and increasing brand recognition in the market.

    • Buzz Marketing

    Buzz marketing means creating and publishing short posts on online forums in Luxembourg with a link to your website.


    The most comprehensive service

    SEO360® ensures the most comprehensive service among other similar on the market, such as SEO or SXO, which has been confirmed by research.

    Guaranteed sales increase

    The service provides a guarantee of the final effect, an increase traffic and revenue / leads.

    Hybrid settlements based on success fee

    Once 100% of the original target is achieved, any results above are based on a success fee.

    Guaranteed link maintenance

    We do not remove acquired links even after the end of cooperation.

    We work all over Europe

    Under one contract, we can carry out our work for all European countries with the support of a network of quality partners.

    Individual strategy

    We prepare a comprehensive, extensive strategy in which we examine the real needs of consumers (customer insights) before starting any actions.

    See how your website traffic and revenue will increase!

    Drag the slider to see the effects of positioning.


    regular SEO

    How does the SEO process work in Luxembourg?



    It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.



    In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.


    Content Marketing Plan

    Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.



    An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.


    Technical SEO

    When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.


    Content optimisation

    Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.


    UX + CRO

    As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.


    Link Building

    We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.


    Ongoing Data Analysis

    In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.


    Increase in traffic and revenue

    The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.

    Data source: 

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      How does Luxembourg differ from Poland in terms of positioning?


      As the most important search engine in both markets is Google, the main principles of effective positioning remain the same. It is necessary to choose the correct language version and the local domain of the website (in this case “.lu”). Website optimisation, a mobile-friendly version and high-quality link building are also crucial.

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