SEO in Lithuania

– what do you need to know?

SEO dla kraju Lithuania
Pozycjonowanie dla kraju Lithuania
SEO360® - Lithuania

The Republic of Lithuania is one of the Baltic countries, with a population of around 2.8 million. It borders four neighbours: Poland, Belarus, Latvia and Russia. The capital and largest city of Lithuania is Vilnius.


Lithuania is a member of the European Union and NATO, and its official currency is the euro. It was the first Soviet country to gain independence, on 11 March 1990. The official language of Lithuania is Lithuanian, yet a significant share of the population, i.e. 70%, speak another language: Russian.


Interestingly, Poles are the most numerous national minority in Lithuania, which means that the third most popular language in the country is Polish (spoken by around 6.5% of the population).


88% of the Lithuanian population has access to the Internet. Most of them rely on traditional methods to surf the web and choose desktop devices for this purpose. However, the lead of desktops over smartphones is not so significant, as shown by the following figures (data for March 2022):

  • desktop (54.1%),
  • mobile (44.69%),
  • tablet (1.21%).


More than 77% of Lithuanians use social media. Among them, as in many of its European neighbours, Facebook is number 1, with 69% of all users (data for 2021):

  • Facebook (69%),
  • Pinterest (15%),
  • Twitter (6%),
  • Instagram (4%),
  • YouTube (4%).

2,8 million

Lithuania’s population

88 %

of the population has access to the Internet

2,4 million

million Internet users

95 %

of users use Google

    Search engines in Lithuania

    Lithuania does not stand out among other European countries when it comes to the leader among Internet search engines. Just like in the vast majority of our continent, number one in Lithuania is Google, with almost 95% of users. It is followed far behind by Bing (with 3.11% of the market), Yandex (0.66%) and Yahoo! with a share of 0.65% (data for March 2022):

    • Google (94.95%),
    • Bing (3.11%),
    • Yandex (0.66%),
    • Yahoo! (0.65%),
    • DuckDuckGo (0.43%),
    • Ecosia (0.07%).


    As regards the popularity of web browsers, the vast majority of Lithuanians surf the web using Chrome by Google (data for March 2022):

    • Chrome (60.74%),
    • Safari (11.11%),
    • Instabridge (9.3%),
    • Mozilla Firefox (5.73%),
    • Opera (4.94%),
    • Microsoft Edge (4.53%).


    As you can see, Google is the leader in Lithuania among both search engines and web browsers. If you want to effectively position your Lithuanian website, pay special attention to tailoring your activities to its algorithms.

    E-commerce market in Lithuania

    The e-commerce market in Lithuania exceeded 1 billion US dollars in 2021. Moreover, it is estimated that revenues from online shopping in this country will grow in the coming years by 4% annually.


    The number 1 category for online shopping in Lithuania is hobbies, DIY and toys, generating 42% of total e-commerce revenue in the country. What other segments play a big role among Lithuanian e-consumers’ choices? Let’s see:

    What does the profile of the average Lithuanian e-consumer look like? Important factors determining their purchasing decision are the quality of service of the online shop and available loyalty programmes. Moreover, 70% of Lithuanians consider the option of home delivery as one of the main reasons for shopping online. Looking at the other side of the coin, 36% of e-consumers in this country are discouraged from online shopping by long delivery times. If you want to be better appreciated by Lithuanian customers, treat this as a useful tip and optimise your website and additional services related to doing business online.


    When analysing the interests of Lithuanian e-consumers, let’s take a look at the top e-commerce websites generating the highest turnover in the country (data for 2021):

    • (USD 79 million),
    • (USD 69 million),
    • (USD 34 million),
    • (USD 27 million),
    • (USD 23 million).


    Given the large share of Russian speakers among the population of Lithuania (70% of citizens), a significant part of e-commerce in this country includes a version of the website in this language, as exemplified by, which is the largest e-commerce company among the Baltic countries:

    Bear this in mind when expanding your e-business into the Lithuanian market and develop a website tailored for this country, taking into account these language versions (LT and RU).


    When analysing the choices of Lithuanian e-consumers, it is worth mentioning the preferred delivery service providers. Number 1 in this country is Omniva, an Estonian company serving the Baltic countries, and the TOP3 of shipping service providers in Lithuania is as follows:

    • Omniva (48%),
    • DPD (47%),
    • Lietuvos paštas (32%).

    What domain name should you choose?

    Are you dreaming of expanding your online business to Lithuania? With the right domain name, nothing can stop you from making this dream a reality. There are no restrictions on registering your website with the national Lithuanian extension “.lt”, so you should buy it easily. If you want your reach to be wider and cover the whole Europe, it is recommended to choose the most popular domain of our continent, i.e. “.eu”. If you want to expand your business to the international arena, you can consider the most popular global domain, which is “.com”.


    Why start promoting your business in Lithuania?

    Promoting your business on the Lithuanian market is a very tempting proposition. Considering the high internet penetration rate in the country, by entering the game with your e-commerce, you can gain almost 2.5 million potential customers! Some may also benefit from the significant presence of Poles living in Lithuania, the largest national minority in the country, who may be more inclined to support the business of their compatriots. There is nothing left to do but to benefit from the power of SEO today and take the Lithuanian e-commerce market by storm!

    Link building in Lithuania

    Link building is one of the core elements of effective SEO activities. If you want to be visible on the Lithuanian online market, acquire valuable, high quality external links for your website. Another golden rule is to provide links from various sources, i.e. to use diversification. When it comes to link building in Lithuania, the most popular methods of link acquisition are sponsored articles, social media posts and buzz marketing (i.e. mentions on Internet forums).


    In order to get the most benefit from link building activities, remember to provide quality content on your website: prepare relevant content (taking into account the linguistic and grammatical correctness of the whole input).

    The most comprehensive service

    SEO360® ensures the most comprehensive service among other similar on the market, such as SEO or SXO, which has been confirmed by research.

    Guaranteed sales increase

    The service provides a guarantee of the final effect, an increase traffic and revenue / leads.

    Hybrid settlements based on success fee

    Once 100% of the original target is achieved, any results above are based on a success fee.

    Guaranteed link maintenance

    We do not remove acquired links even after the end of cooperation.

    We work all over Europe

    Under one contract, we can carry out our work for all European countries with the support of a network of quality partners.

    Individual strategy

    We prepare a comprehensive, extensive strategy in which we examine the real needs of consumers (customer insights) before starting any actions.

    See how your website traffic and revenue will increase!

    Drag the slider to see the effects of positioning.


    regular SEO

    How does the SEO process work in Lithuania?



    It is the starting point for SEO360® actions, individually priced and created on the basis of the customer’s needs and expectations included earlier in the brief filled in by the customer. As part of our conceptual work, we establish the KPIs necessary for successful implementation of further stages of the project, in particular analysis, content marketing plan and estimations, which are the components of the strategy.



    In this step, we carry out all the activities verifying the current state of the selected website in terms of SEO and its potential in a given country when compared to the competition. At the same time, we analyse the full user path based on the customer journey. The result of the analysis is a large amount of data that can be used to implement further SEO360® steps.


    Content Marketing Plan

    Individually prepared for the industry represented by the Client and for the given markets where SEO360® activities will be conducted. It includes a scenario concerning the type of created content and the way of its distribution in order to reach the consumers with it precisely and to be one step ahead of the competition. Content Creators guarantee the successful implementation of this plan.



    An extremely valuable and final component of the strategy, where we estimate individual values related to the visibility of the website in the most popular search engine of a given country, taking into account the increase in traffic and, more importantly, the increase in conversions over a specified period of time.


    Technical SEO

    When starting proper SEO activities, one of the necessary steps to achieve final success is technical SEO, also called technical analysis or technical optimisation for SEO, i.e. the part of optimisation that does not concern content. It consists of all activities that affect the architecture and code of a website in such a way as to make it as friendly as possible to the most stringent search engine requirements and, at the same time, to stay one step ahead of the competition.


    Content optimisation

    Part of optimising a website for SEO, in addition to technical SEO, is content optimisation. Valuable content for the user is one of the key elements that will help to achieve high search engine visibility as well as increase conversions and thus revenue.


    UX + CRO

    As part of the SEO360® service, we provide analysis and optimisation of User Experience metrics with a particular focus on heuristic experiments and A/B testing as well as Conversion Rate Optimisation. In this way, we analyse consumer activity at each stage of their purchase process, increasing sales effectiveness.


    Link Building

    We conduct link building using the highest quality permanent links acquired from external sources or services, from reliable publishers with a guarantee of their maintenance even after the end of cooperation. As part of this process, we take care of the correct link profile, which brings end benefits.


    Ongoing Data Analysis

    In SEO360®, through advanced tools supervised by the Client Success Manager, we constantly measure the progress related to the evaluation of conducted activities, and on their basis, our customers have access to extensive reports 24/7.


    Increase in traffic and revenue

    The ultimate value of SEO360® is the increase in brand awareness, traffic, conversions and revenue generated from the service, which is significantly higher than in the case of ‘regular SEO’ and above all, it is long-lasting.

    Data source: 

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      What languages are spoken in Lithuania?


      Although the only official language of Lithuania is Lithuanian, a significant share of the population, i.e. 70%, speak another language: Russian. This is due to the Soviet occupation (1940–1990), during which Russian language was compulsory, so almost everyone in the older generation (i.e. born around 1980 and earlier) spoke it fluently.


      Interestingly, Poles are the most numerous national minority in Lithuania, which means that the third most popular language in the country is Polish (spoken by around 6.5% of the population).

      What should be kept in mind when positioning your website in Lithuania?


      If you decide to position your website in Lithuania, you need to make sure that your website and strategy are optimised for the most popular search engine in Lithuania, which is Google. Another important issue is to design your website in the right language.

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