SEO tools: overview and comparison [TOP 20 ranking]

What are the best SEO tools? To answer this question, we have created an overview and comparison of SEO solutions that will definitely make the whole process of implementing and planning an SEO strategy easier. Analysing today’s suggestions, every user is sure to find something for themselves. We dedicate the ranking to both beginners, advanced and experienced SEO “experts” with more than 5 years of experience in positioning. We encourage you to read this entry! Enjoy your reading.

Comprehensive SEO tools – ranking 20 SEO solutions for use in every SEO sector

There are hundreds of practical SEO tools on the market that can be used for, among other things:

  • keyword analysis
  • traffic monitoring and reporting,
  • link building,
  • local SEO,
  • on-site positioning.

Among the most popular, we also highlight Google’s tools. By carefully reviewing today’s rankings, you will be able to choose the instruments you will use for the comprehensive process of positioning your website – starting with the creation of an SEO strategy, through its implementation, to monitoring the effects and taking care of your Google business card. Please see below for details.

[RANKING] Practical SEO tools for keyword analysis – TOP 3

Practical SEO tools for keyword analysis:

Senuto (paid)

A keyword analysis tool offering practical and complex functionality, including:

  • search engine position monitoring,
  • competitive analysis,
  • identification of new keywords

With Senuto, it is also possible to create optimised content (Content Writer tab). The programme additionally allows key phrases to be compared on the basis of their frequency of occurrence in the context of global markets. This can be useful for companies carrying out SEO in several countries.

Answer The Public (free)

The tool enables keyword searches based on questions asked by users on search engines. It graphically displays all questions that are related to a specific keyword. This allows you to better understand your users’ problems and expectations, and consequently improve the content within your website. Answer The Public also offers the option to export the results to a CSV file.

Google Keywords Planner (free)

Helps to research the popularity of keywords. The operation of Google Keywords Planner is very similar to other solutions of this type (e.g. Ubersuggest or

The tool offers information on the number of searches for a phrase and estimated costs per click, which is also useful in the context of designing Google Ads (formerly AdWords) campaigns.

A Google Ads account is required to gain full access to the tool.

[RANKING] Best SEO tools for traffic monitoring – TOP 3

The best SEO tools for traffic monitoring:

Google Analytics 4 allows you to effectively monitor your website traffic. Properly configured, the tool presents statistics including:

  • number of users,
  • time spent on the website,
  • traffic sources,
  • user behaviour on the site,
  • conversions (in the “Events” or “Goals” section).

With Google Analytics 4, you can also analyse audience segments and monitor the results of advertising campaigns.

SEMrush (paid)

SEMrush allows you to monitor your website traffic and comprehensively analyse your competitors. It is an excellent solution not only for traffic monitoring, but also when developing an SEO strategy. SEMrush is distinguished by its numerous functionalities. Among the most popular, we can mention:

  • keyword analysis,
  • monitoring of positions for individual search phrases in search engines,
  • link analysis,
  • content analysis,
  • website traffic monitoring.

The above-mentioned tool proves particularly useful for enterprises that need to regularly perform advanced competition analyses and monitor their website traffic, paying attention to all details. In addition, you can find out which users leave the website without interacting with it, where they come from, the bounce rate and the number of unique visitors. The individual information is provided in a very clear form.

Google Search Console (free)

With Google Search Console, you can monitor your website traffic in the context of Google search results. The tool offers information on, among other things:

  • number of clicks,
  • number of impressions
  • average position in search results,
  • number of links to your website,
  • popular user queries,
  • mobile performance (Web Vitals report),
  • indexing.

Google Search Console also allows you to monitor errors on your website that affect its position in search results (e.g. indexing errors, crawl errors, data structure errors, 404 errors and website performance issues).

[RANKING] Good SEO tools for link building – TOP 3

Good SEO tools for link building:

Ahrefs (paid)

Ahrefs offers advanced features for link building. These include:

  • outbound and inbound link analysis,
  • competitor analysis,
  • search for new linking opportunities.

The tool also offers a number of other SEO features such as keyword analysis, traffic monitoring and website auditing. Ahrefs is considered one of the best link building tools.

SEMrush Backlink Analytics (free)

SEMrush Backlink Analytics enables the analysis of inbound links to a website. The tool offers information on aspects such as:

  • number of links,
  • source domains,
  • quality of links.

SEMrush Backlink Analytics also provides comprehensive monitoring of website traffic.

Majestic SEO (paid)

Majestic is the most popular SEO tool for relinking. With it, we can easily analyse the links our competitors have and link to similar sources. Practical features of Majestic SEO include:

  • link profile analysis,
  • competitor analysis,
  • searching for new linking opportunities,
  • progress monitoring,
  • keyword analysis,
  • website audit.

It is also worth mentioning that the price of this tool is relatively low, as the cheapest package costs a mere 50 euro, which translates into approximately 250 PLN per month. For comparison – similar functionalities in Ahrefs or SEMrush cost even more than PLN 500 per month (it is mainly about the possibility of linking for several or more sites at the same time).

[RANKING] Complete SEO tools for local SEO – TOP 3

Complete SEO tools for local SEO:

GMBSpy (free)

Allows you to monitor your Google My Business profile for local businesses. The tool allows you to analyse data such as:

  • number of impressions,
  • number of clicks,
  • number of views.

GMBSpy allows us to compare Google My Company with competitor profiles. On this basis, we are able to verify which actions to implement and which to abandon in order to gain a competitive advantage.

Whitespark (paid)

Whitespark offers a number of functionalities useful for local SEO. These include:

  • keyword research most important for your business and location;
  • google My Business profile monitoring – so you can find out how your business ranks in search results and on Google Maps;
  • link building – quality links will help your business rank higher locally;
  • competitive analysis – makes it easy to analyse your competitors’ SEO strategies and improve your SEO plan;
  • automatic reporting – this feature is very helpful in monitoring the progress of your local SEO campaign.

Local SEO Checklist (free)

Local SEO Checklist helps you prepare a to-do list to optimise your website and Google My Business profile. The tool offers extensive tips and suggestions to help optimise your website and Google Moja Firma profile.

[RANKING] Reputable SEO tools for on-site SEO – TOP 3

Reputable SEO tools for on-site positioning:

Rankmath (free)

Rankmath is a very helpful tool in terms of on-site positioning. Among its main functionalities we can mention:

  • keyword analysis,
  • content analysis
  • meta tag optimisation,
  • search engine position monitoring,
  • schema markup generation tools,
  • options to configure internal links and redirects,
  • ability to add a sitemap and speed up indexing,
  • tips for improving site performance.

The tool features a simple interface and is relatively easy to use, making it ideal for beginners.

Yoast SEO (free and paid version)

If you had to choose only one SEO tool to carry out a comprehensive SEO process – Yoast SEO turns out to be one of the best solutions. With its help we can, among other things:

  • analyse content,
  • optimise meta titles and meta descriptions,
  • analyse key phrases
  • optimise images,
  • generate an XML sitemap,
  • improve links
  • optimise content for mobile users.

It is also worth mentioning that Yoast SEO guarantees numerous automation options (e.g. in terms of meta tag creation and subpage indexing).

Surfer SEO (paid)

Do you want to create high-quality content for your website? Then develop a theme and add it to Surfer SEO. The tool will choose the right keywords, perform a competitive analysis and, based on this, select guidelines based on which you will create high-quality content. This can be either a blog post, a sponsored article, a product description or a category description.

The most popular SEO tools from Google – what can we distinguish?

There are quite a few popular SEO tools from Google. Among those that are undeniably worth testing, we can highlight, among others:

  • Google Search Console – a tool that allows us to monitor website traffic in the context of Google search results. It presents statistics on the number of clicks, the number of impressions, the average position in the search results and the number of indexed sub-pages. Google Search Console also allows you to monitor errors on your website that may affect its position in the search results. We also encourage you to check out the ‘Effectiveness Report’ functionality, which contains important data about the website’s performance in search engines.
  • Google My Company – a tool which allows local businesses to manage their profile on Google. It allows you to add information about your company, opening hours, contact details and other important matters. Thanks to the Google Moja Firma business card, Internet users can insert reviews about your company, which influences consumers’ purchasing decisions. The GMF tool additionally allows you to monitor the statistics of your local profile (e.g. number of impressions and clicks).
  • Google Trendsa tool for analysing the popularity of specific keywords that are currently in vogue. With this tool, website owners verify information about the interests of users in different regions, on specific devices. Google Trends additionally allows comparison of keywords and search trends.
  • Google PageSpeed Insights – a tool for analysing website performance. It also offers information on what elements on a page affect loading speed and what can be done to improve it.

It is also worth mentioning Google’s Mobile-Friendly Test tool that allows you to verify the correctness of your website’s mobile performance.

FAQ – Frequently asked questions and answers

Here are the most common questions and answers about the most popular SEO tools.

1. Which SEO tools are helpful for comprehensive website positioning?

Do you need comprehensive SEO help for your website? If so, the SEO tools you should consider include: Yoast SEO (for general optimisation), Senuto (for keyword verification and position monitoring), and Google Analytics 4 (for verifying the number of site events). The Local SEO Checklist will also prove to be a good solution in terms of local SEO (use this tool to prepare a to-do list to optimise your Google My Company business card).

2. Which SEO tools should I choose for creating content for SEO?

Among the most popular SEO tools for creating SEO content, we can highlight Surfer SEO, Contadu and Content Writer from Senuto, among others. By following the guidelines of these tools, you will be able to create content with high ranking potential.

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