Performance Marketing Agency – what does it do?

Do you want to know what a performance marketing agency does and what role it plays in the modern world of digitisation in the broadest sense? Then read this article – you will also learn about the services provided by such entities and examples of their activities based on B2B, and e-commerce companies! We encourage you to read.

What is a performance marketing agency?

A performance marketing agency is a company that specialises in planning, managing and optimising marketing activities in order to achieve measurable results and maximise return on investment.

The main goal of a performance marketing agency is to generate satisfactory results in terms of business, among other things:

  • increasing website traffic,
  • improving the number of conversions,
  • maximising product sales and profits within the company.

Performance marketing agencies mainly operate in the digital environment, advertising B2B and e-commerce businesses through various channels and traffic sources:

This also makes use of analytical tools to monitor and analyse performance, allowing real-time adjustment of advertising strategies.

The best performance marketing agencies often work in partnership with their clients to understand their business objectives, target audience and competition.

Based on this information, they develop marketing strategies, create advertising campaigns, optimise websites, monitor performance and provide reports and analysis to measure the effectiveness of activities and optimise marketing investments.

What services do modern performance marketing agencies provide? – 12 simple solutions for companies

Some of the most popular services provided by performance marketing agencies include:

Search engine advertising campaigns (SEM)

A performance marketing agency can manage paid advertising campaigns on search engines such as Google, Bing or Yahoo. It optimises campaigns, selects keywords and analyses results to achieve the best possible results in terms of clicks, conversions and return on investment.

Image 1. Effects of a performance marketing agency – Google Ads campaigns. Source:

Social media advertising campaigns

Performance marketing agencies can manage advertising campaigns on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. They create and optimise ads, targeting specific audiences and monitoring metrics related to reach, engagement and conversions.

Image 2. Example of a Facebook advertising campaign. Source:

Conversion optimisation (CRO)

Performance marketing agencies help optimise websites to increase conversion rates. They analyse analytical data, conduct A/B tests, personalise content and user interfaces to increase the number of visitors who perform desired actions (e.g. purchases, registrations and newsletter sign-ups).


Agencies can use remarketing techniques to reach people who previously visited a client’s website but did not convert. Through the use of cookies and other tracking tools, agencies can display ads on other sites to remind users of a product or service and encourage them to return and make a purchase.

Web analytics

Performance marketing agencies also provide analytics services to help monitor and analyse the results of marketing activities. They analyse data (e.g. website traffic, user behaviour, conversion rates and ROI) to adjust strategies and optimise the effectiveness of marketing activities.

Content marketing

The best performance agencies can also offer content marketing services. In this case, you can count on the creation of valuable content such as sponsored articles, blog posts, infographics, videos and also podcasts. These are delivered to users to build brand awareness, engage your audience and generate traffic to your website.

Image 3. An example of a content marketing strategy on Sephora, which can also be planned by a performance marketing agency. Source:

SEO optimisation

Performance marketing agencies help to improve a website’s position in organic results. They conduct keyword research, optimise websites for content and technology, create linking strategies and monitor results to increase a website’s visibility in search engines.

Email marketing campaigns

Agencies can design, manage and monitor email marketing campaigns. They create compelling emails, segment recipient lists, monitor open, click and conversion rates and provide reports and analysis.

Image 4. Getresponse tool used by performance marketing agencies to create newsletter campaigns. Source:

Video advertising campaigns

Agencies can help create and promote video ads on YouTube and other partner sites. They create compelling and engaging video ads, optimise them for visibility and conversions and monitor campaign performance.

Influencer marketing

Performance marketing agencies can work with influencers to promote a brand, product or service. They manage influencer campaigns, negotiate contracts, monitor results and analyse the effectiveness of this form of promotion.

Competitor analysis

Agencies can conduct a competitive analysis to identify the strengths and weaknesses of other players in the market. They study competitors’ marketing strategies, analyse their social media presence, verify content and activities, and then provide recommendations for marketing activities.

Creating a marketing strategy

Performance marketing agencies help develop comprehensive marketing strategies. They conduct a market and audience analysis, identify marketing objectives, identify tactics and tools to achieve these objectives and develop an action plan. Overall, they create a coherent strategy that takes into account the various marketing channels through which they reach valuable audiences.

Why choose to work with a performance marketing agency?

Working with the best performance marketing agencies is distinguished by advantages such as:

  • Measurability of results – performance marketing agencies focus on measuring specific results and achieving business goals. This allows you to accurately track the return on investment and effectiveness of your advertising efforts.
  • Specialist knowledge and experience – performance marketing agencies have specialist knowledge and experience in digital marketing activities. They employ experts with knowledge of various marketing channels, analytical tools and strategies to effectively achieve their goals.
  • Access to advanced tools and technology – performance marketing agencies have access to advanced tools and technology to help manage advertising campaigns, analyse data and optimise conversions.
  • Optimisation and strategy alignment – performance marketing agencies regularly monitor performance and analyse relevant data, allowing you to optimise your strategy and tailor actions to the actual needs of your business. This enables you to respond efficiently to changing trends, audience preferences and achieve better marketing results.
  • Save time and resources – working with a performance marketing agency saves time and resources that can be focused on other areas of your business. PM agencies handle the planning, execution and monitoring of marketing activities, which gives the owner the opportunity to focus on other aspects of running the business.

The best performance marketing agencies also stand out for their professional advice and support. They are happy to advise on the optimal marketing strategy, promotion channels and audience segmentation.

Performance marketing agency – 5 examples of activities

Below are five examples of performance marketing agency activities:

1. Implementation maximising conversions on the website – mBank

Image 5. A skilfully created Call to Action increasing conversions of the mBank platform. Source:

2. A well-thought-out content strategy – IKEA

Fig. 6. Interesting content strategy influencing higher brand interest. Source:

3. Intuitive menu navigation – Decathlon

Fig. 10. Intuitive menu navigation on Decathlon Source:

4. Carefully designed advertising design – MAC Cosmetics

Fig. 7. Thoughtful and carefully designed advertising design for the MAC Cosmetics shop. Source:

5. Advertising slogans to encourage purchase – Apple

Zdj 8. Advertising slogans to encourage the purchase of Apple products. Source:

Performance marketing agency – summary

Performance marketing agencies specialise in planning, managing and optimising marketing activities to achieve measurable results and the highest possible return on investment. They operate mainly in the digital environment, using search engine advertising campaigns, social media, remarketing, email marketing, and affiliate marketing.

PM agencies also offer analytics services, content marketing, conversion optimisation, video campaigns, influencer marketing, competitive analysis, and marketing strategy development.

Working with a performance marketing agency gives you the opportunity to measure results, benefit from their expertise and experience, access advanced tools and save time and money.

If you want to start working with an industry leader – send us a message or give us a call. SEOgroup’s specialists will be happy to talk to you and set joint goals for you to work towards over the coming months. Trust us. Take your business to a decidedly higher level.

FAQ – the most common questions and answers [performance marketing agency]

Here are the most common questions and answers about performance marketing agencies.

1. What is the difference between a performance marketing agency and a traditional marketing agency?

A performance marketing agency focuses on measuring specific results and achieving business goals, such as increasing conversions, sales or ROI. It operates mainly in a digital environment and uses analytical tools and data-driven strategies. In contrast, a traditional marketing agency is more likely to use offline channels (e.g. TV, radio, printed advertising material) and focus on building brand awareness.

2. How long does a typical partnership with a performance marketing agency last?

The duration of a collaboration depends on the individual needs and goals of the client. Collaborations can range from short-term projects, such as the creation and implementation of an advertising campaign, to long-term relationships in which the agency continuously monitors, optimises and adapts marketing activities to changing needs and results.

3. How does a performance marketing agency measure the effectiveness of advertising activities?

A performance marketing agency uses various analytical and monitoring tools. These most often include Google Analytics 4, Facebook Pixel, as well as dedicated analytics platforms to track and measure campaign performance. Important performance indicators in this case are primarily conversion rates, cost per conversion (CPA), return on investment (ROI) and average order value (AOV). With this data, the agency can assess the effectiveness of advertising activities and make optimisations to achieve better results.

4. How much does it cost to work with a performance marketing agency?

The costs of cooperation with a performance marketing agency often vary widely and depend on many factors related to the size, complexity of the project, scope of activities, industry, competition, as well as the agency’s reputation and experience. Cooperation usually involves a minimum expenditure of PLN 1,000 net – either monthly or on a one-off basis, depending on the commissioned task and project implementation.

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