Panda update

Panda is – from the perspective of search engine optimisation specialists – one of the most important algorithms affecting the position in Google search results. The changes that hide behind this charming name came into force in 2011, causing quite a storm in the SEO world. Since then, the algorithm has been continuously developed and updated.

Panda’s most important task is to ensure that pages with high-quality, useful content are displayed in the results pages. As a result of the algorithm’s introduction, the visibility of sites that were filled with short, copied texts or whose content was created solely for the robots suffered.

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