So-called off-page SEO are all optimisation activities that are carried out not within the website itself, but outside of it. One of the most important aspects of this type of strategy is building a link profile leading to the website. In this regard, the focus should be on acquiring quality links – either by posting quality content, hoping that it will be shared by users, or by choosing to post sponsored articles on external portals.
To ensure link diversity, think about publishing posts leading to the site on online forums or blogs. Other measures to support off-page SEO also include: taking care of the brand’s reputation, maintaining active social media profiles and ensuring a high customer experience.
Nowadays, it is hard to imagine a thriving business that does not take care of these types of activities – as they affect not only online visibility, but also brand image.