Internal linking

Internal linking is one of the integral elements of on-page SEO optimisation activities, supporting the positioning of websites in search engines. The aim of introducing such a solution within a website is primarily to minimise the number of clicks a user has to make to find content of interest.

The use of internal links is also an action that makes it easier for search engine robots to correctly index all the pages of a website. It is also a way of defining its hierarchy or taxonomy.

The implementation of internal linking is extremely important for portals with a complex structure, with particular emphasis on online shops. One of the most popular methods of implementing this is through breadcrumb navigation.

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