CPL

CPL, or Cost Per Lead, is the cost an advertiser incurs in acquiring a lead, i.e. getting a potential customer to leave their contact details. In reality, the value of such an action can be both small and great, and the cost itself can depend on: the brand, the industry, how the contact is communicated or even the size of the potential audience.

Obtaining a lead can be the same as filling in a form, signing up for a newsletter or leaving your contact details. In CPL billing, charging is only possible if the data is correctly acquired. The choice between a particular model – e.g. CPL, CPC, CPM, CPA – should be based on the objectives of the advertising campaign.

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