Which CMS is good for SEO? – comparison

Which CMS is good for SEO? This question cannot be answered unequivocally, but by analysing specific factors, we are able to select the 9 best content management systems on the basis of which SEO optimisation becomes considerably easier! If you want to find out more about the best CMS for SEO – be sure to read today’s article! Enjoy your reading.

Best CMS for SEO – ranking [TOP 9]

Among the best CMS systems for SEO, we can distinguish:

• WordPress,
• Joomla,
• PrestaShop,
• Magento,
• Shoper,
• WIX,
• Drupal,
• Shopify,
• RedCart.

See below for details.

WordPress vs SEO

Advantages of WordPress in terms of SEO:

• Automatic XML sitemap generation – WordPress makes indexing easier and faster for Google’s robots (known as crawlers).
• Automatic image optimisation – WordPress speeds up page loading (one of the most important SEO factors).
• Ability to easily edit meta data – this involves automating titles (meta title) as well as descriptions (meta description), which are important for SEO.
• Responsiveness – the WordPress system provides web surfers with thousands of responsive templates that are easy to edit (this enables comfortable browsing on mobile devices and influences the UX aspect, which is important for SEO.
• Compatibility with HTML5 and CSS3 – this makes WordPress websites modern and compliant with search engine requirements.
• Simple and clean code structure – making it easier for search engines to index the site (this also affects maximising site performance).
• Ability to manage users and permissions – this is very important in the context of SEO, as it guarantees better control over publications within your website.

WordPress is currently one of the most SEO-friendly CMSs available. Mainly due to the presence of valuable optimisation plugins. In this case, we can highlight, among others, Yoast SEO (editing meta tags, implementing redirects, tidying up the header structure), AMP for WP (the ability to reduce the loading time of content on mobile devices) and Jetpack (with the help of this plug-in, you will verify aspects related to technical SEO, the improvement of which will translate into achieving higher positions in organic search results).

Joomla and SEO

Joomla advantages in terms of SEO:

• Enhanced content management – Joomla offers many built-in features, such as a system of categories, tags and modules, which facilitate the creation of unique and attractive content, which can influence high search engine rankings.
• Built-in support for SEO plugins – Joomla makes it easy to install and configure SEO plugins, such as sh404SEF, to help optimise your site and ensure high search engine visibility.
• Integrated internal linking system – Joomla has a built-in internal linking system that allows you to easily link to other pages on your site, which is important in terms of creating good navigation for users and improving indexation by search engines.
• Built-in meta data management – Joomla has built-in tools for managing meta data, such as titles and descriptions, which allow for accurate and flexible meta data customisation for each page.
• Availability of multiple SEO extensions – Joomla has a huge community of developers who create multiple SEO extensions (e.g. JoomSEF), allowing you to easily customise your site to meet search engine requirements.
• Support for multilingualism – Joomla offers built-in support for multilingualism, allowing you to easily translate your content and customise your site for different markets (including for SEO).
• Availability of built-in A/B testing tools – Joomla has built-in A/B testing tools that allow you to test different versions of your site and optimise it for SEO effectiveness.

A big plus in the Joomla CMS are the generated links and the hierarchical organisation of the content structure according to valuable keywords for your business in terms of sales.

PrestaShop and SEO

Advantages of PrestaShop in terms of SEO:

• Customisable caching time – PrestaShop helps to optimise page load speed and improve SEO.
• Built-in module to manage H1, H2, H3 headings and Alt tags – PrestaShop makes it easy to optimise for key phrases and improve content readability.
• Ability to set a canonical URL for products and categories – PrestaShop helps avoid duplicate content and improves positioning in search results.
• Responsive design – this is very important in terms of improving rankings in Google (according to a recent study by Statista.com, more than 50% of web traffic comes from mobile devices).
• Integration with Google Analytics – PrestaShop allows integration with Google Analytics to track website traffic and analyse marketing activities.

PrestaShop is a CMS that also guarantees out-of-the-box solutions. With it, we can implement free promotional tools (e.g. coupons) and seamlessly manage returns and track orders. After an in-depth analysis of the various aspects, we can easily influence conversions on your website.

Magento and SEO

Magento’s advantages in terms of SEO:

• Easy content management – constantly updated and valuable content attracts users and positively influences search engine positions.
• Seamless integration with other tools – this makes it easier to manage and optimise your site.
• Open source code – this allows us to customise the platform to meet individual SEO needs.
• Customisable redirect rules – very important in terms of link maintenance and position in search results.
• Automatic generation of H1 tags – Magento automatically generates H1 tags for pages and categories, which helps optimise the site for search engine guidelines.
• Built-in content management tools – this is exemplified by a WYSIWYG editor to easily create valuable and attractive content for users and search engines.
• Easy management of product attributes – Magento allows easy management of product attributes, which influences higher product positions in search results.

Magento is all about the ease of on-site SEO optimisation of the site. Owners can seamlessly edit metadata, create friendly URLs (not automatically generated) and place canonical tags on the site.

Shoper and SEO

Advantages of Shoper in terms of SEO:

• Control of duplicatecontent – Shoper provides tools to control duplicate content (this helps avoid search engine filtering issues).
• AMP support – Shoper allows you to implement AMP technology, making your website more responsive and loading faster on mobile devices. This in turn contributes to the effectiveness of SEO efforts.
• Support for microdata – Shoper supports a microdata schema to help search engines understand the structure of the site.
• Support for redirects – this makes it easier to maintain external and internal links when URLs change.
• Support for rel=”canonical” – this helps prevent search engine filtering issues.
• Support for HTTPs– Shoper offers full support for the HTTPs protocol, which increases user security and positively impacts the effectiveness of SEO efforts.

By opting for a Shoper online shop, you have access to a number of features that make this platform SEO-friendly. One of them (which we have not mentioned above) is the free company blog feature. This is a very interesting option to develop the SEO potential of your website for long tail SEO phrases. With their help, we can increase the number of visits to the site. According to research carried out by Webfx.com according to a study by Webfx.com, more than 50 per cent of users enter phrases consisting of at least three to four words into Google.

WIX and SEO

Advantages of WIX in terms of SEO:

• SEO analysis tools – WIX offers SEO analysis tools to track website traffic, keywords and competitive analysis.
• Meta tag personalisation – WIX allows you to personalise meta tags such as page title, description and keywords (this makes it easier to position your page in search results).
• URL friendliness – WIX enables URL customisation, which has a positive effect on the indexing of the website by search engines.
• Loading speed for graphics and multimedia – WIX websites are optimised for loading graphics and multimedia (this results in faster indexing of sub-pages by search engines).

A noteworthy feature of WIX is the ability to integrate the website into social media. In the long term, this solution makes it possible to gain additional traffic to your website from your Facebook, LinkedIn, Twitter, TikTok or Instagram.

Drupal and SEO

Drupal advantages in terms of SEO:

• Built-in performance monitoring tools – such as Drupal Watchdog to help monitor site performance, which has a positive impact on SEO.
• Support for RSS feed s – Drupal allows you to create and share RSS feeds that positively impact search engine indexing (this translates into increased traffic to your site in the long run).
• Open Graph support – Drupal allows you to add Open Graph tags to your pages (this allows you to display information on social media platforms more easily and effectively, resulting in additional traffic to your site from social media).
• Availability of modules for code verification and enhancement – this helps to design high quality pages, benefiting SEO (e.g. due to minification of HTML and CSS code).
• Compatibility with HTTPS – Drupal is HTTPS-compliant, which influences higher rankings in search results, as search engines prefer sites with an encrypted connection.

Drupal is simply an SEO-friendly CMS. Here, the numerous SEO modules (e.g. Pathauto, Link Checker and Honeypot) and quite a lot of configuration possibilities (including additional automations, e.g. regarding meta tags) should be highlighted in particular.

Shopify and SEO

Advantages of Shopify in terms of SEO:

• AMP support – Shopify makes it easy to deploy pages using AMP technology, which reduces loading times and improves SEO results.
• Search engine friendly product tags – Shopify offers flexible product tags, allowing for easy and accurate product tagging (resulting in more efficient indexing and higher product rankings in search results).
• CanonicalURL support – Shopify offers Canonical URL support, which helps to get rid of duplicate URLs, thus improving SEO results.

Shopify has quite a few limitations in terms of SEO (e.g. in terms of the sitemap generation function and canonical link management). Despite everything, it does not hinder SEO and has all the features to make your website appear at the top of the search results. On the other hand, it is not particularly attractive from a search engine optimisation (SEO) perspective.

RedCart and SEO

Advantages of RedCart in terms of SEO:

• Automatic addition of HTTPS version – RedCart automatically adds HTTPS version to URLs (this increases the security of the site and improves SEO).
• Built-in meta tag editor – RedCart offers a built-in meta tag editor that allows you to make changes to meta tags easily and quickly.
• Automatic addition of alt attributes to images – RedCart automatically adds alt attributes to images (this is a certain convenience when indexing pages and reading them when the hardware is not available).

RedCart does not stand out in terms of SEO anything special among the CMSs we have mentioned in today’s article. However, it is important to note the very intuitive and seamless optimisation for on-site SEO (the aspect involving the interior of the site). You can easily add meta tags and create friendly links here. Interestingly – despite the fact that most packages do not allow you to edit the HTML and CSS code, all you need to do is ask support, who will fulfil your request within 2-3 working days.

FAQ – Frequently asked questions and answers

What are the most common questions and answers in terms of the best CMS for SEO?

1. Which CMS is the best for SEO?

One of the best CMSs for SEO is WordPress. It is a very intuitive platform that stands out for its numerous SEO-friendly improvements and automations (e.g. in terms of implementing meta tags, creating redirects or optimising content according to relevant keywords). There are also special SEO-optimised templates in WordPress. This makes work very easy and saves time.

2. Which five CMSs are good for SEO?

Among the reputable CMSs that are SEO-friendly, we can mention WordPress, Joomla, PrestaShop, Shoper and WIX, among others. Positioning in this case may prove to be cheaper and more effective than based on other solutions (i.e. RedCart or Shoper). This is for a simple reason – due to the numerous facilities (e.g. in the form of plug-ins), SEO specialists will have to spend far fewer man-hours on comprehensive optimisation.